Metrics Information Systems, leader in management technologies for printing and packaging industries, is closing the year 2010 with a growth of approximately 17% compared with last year.
In Osmar Barbosa view, Metrics director, one of the highlights of the year was the strong inflow of the company with its software technology with large and medium companies in the packaging sector, not only through their traditional management platforms, but also via solutions for very specific needs of these companies. According to Barbosa, in the face of the great heat of retailing in the country, the packaging area is becoming one of the most dynamic of economy, which stimulates Metrics to invest in strategies for the segment.
"The increasing proximity between Metrics and packaging companies enabled the introduction of new products, such as our Estimate System with resources from CAD tool to people that do packaging estimate," says the executive.
Throughout 2010, Metrics has also expanded international business, after a quick period of retraction caused by the global crisis of 2009. Present in nine Latin American countries, the company has an own office in Mexico and is present in Argentina, Chile, Colombia, Ecuador, Costa Rica and Peru.
In the Brazilian market, Metrics continued investing in expanding the user base and encourage to computerization of production activities and business of these companies. During ExpoPrint last July, the company introduced the concept Metrics Printware, which includes productivity tools aimed to make the natural use of computers in areas such as sales, customer service, estimating and costing, prepress, PCP and printing business performance monitoring.
Also in ExpoPrint, Metrics presented a new model of delivery management solutions scaled to enable SME access to this technology.
The company is also investing in the spread of best practices. Since mid-2009, Metrics develops the "Jornada Tecnológica Metrics Aprimore”, initiative with the support of school SENAI Theobaldo De Nigris and was consolidated in 2010. Focusing on the dissemination of technical knowledge in printing and packaging management, this event includes seminars with topics such as cost, production planning, marketing, and performance metrics, From January to November, the company held 05 seminars with the participation of about of 600 technicians, executives and entrepreneurs of printing and packaging industries.
For the first half of 2011 the company will launch new products expand their solutions to rigid and flexible packaging and digital printing industry management, and new way of marketing through the SAS model, with Cloud computing.
